Brand partnerships
Sponsor the athlete,
not the follower count.
A follower count tells you how many people scrolled past. It cannot tell you who is eleven weeks from a marathon, which pair they have put four hundred miles through, or whether they turned up on the day. Verus can, because that is the only thing it records.
If you work at a brand
Find athletes by what they are training for.
Start lists, not audiences. Claim your brand's page, see who already uses it, and reach them directly.
If you are an athlete
Turn what you already wear into a media kit.
List the kit you actually train in and Verus builds the page you send a brand — current by construction.
What is actually here
The calendar is the product.
Every one of these is a real event on a real date with a page of its own — and a list of the people who have said they are running it.
2,740
races and triathlons
1,547
weekly parkruns
18
countries covered
131
towns and regions
For brands
Three things you cannot get from a follower count.
Intent, with a date on it
Someone eleven weeks out from their first marathon is about to buy shoes, gels and a watch. A race page tells you who they are and exactly how long you have.
A record, not a highlight reel
Promises kept, races finished, chapters closed. You can see whether someone actually does the thing before you put your product on them.
A media kit that is never stale
Every athlete has one at /{handle}/kit, generated from their profile. No PDF from eight months ago.
Claiming is free and always will be. Every brand below is already listed. Claiming verifies that you work there and lets you manage how it appears — nobody can pay to rank above anybody, because there is no ranking to buy.
For athletes
Listing your kit is how you get asked.
Nobody gets a sponsorship by asking for one with an empty page. The kit you already own, the races you have already entered and the promises you have already kept are the pitch — Verus just puts them on one page you can send.
List what you train in
Shoes, watch, bike, nutrition. Only what you actually use — a made-up list is obvious to anyone who reads it.
Keep the record
Tag your races, keep your promises. This is the part a brand cannot fake and cannot buy.
Send the kit
Your media kit updates itself. Send the link, not an attachment.
The directory
200 brands, across 17 categories.
A brand gets a page of its own here once an athlete lists it, and not before — an empty roster is not worth a page, and pretending otherwise would be the first dishonest thing on this site. Until then, this is the list, and any of them can be claimed.
If your brand isn't here, it is not a rejection. This list was typed by a person and is incomplete by definition — smaller brands, new ones and anything outside running and multisport simply have not been added yet. Send us the name and it goes in.
Running & Footwear
20Cycling
20Cycling Components
10Indoor Training
10Wearables
10Nutrition
20Apparel
10Outdoor
10Swimming & Triathlon
10Recovery
10Strength
10Cameras & Tech
10Sunglasses
10Headphones
10Recovery & Wellness
10Race & Event Brands
10Fitness Platforms
10Claim a brand
Work at one of them?
Tell us which brand and how to verify you. Claiming is free, and it is the only way a brand gets to manage how it appears here.
Claim a brand — listed or not
The directory is a starting point, not a limit. If your brand isn't in it, put the name in anyway — that is how it gets added.
Free, and not a placement. Claiming manages how a brand appears; it never changes where it sits.
Questions
The things brands ask first.
What does Verus give a brand that Instagram does not? +
A reason and a date. Every athlete here is training for something specific — a named race on a known day — and their profile is the running record of whether they turned up. Follower counts tell you how many people saw a post; this tells you who is actually doing the thing your product is for, and when.
How much does it cost a brand to be listed? +
Nothing. Every brand in the directory is already listed and free to claim. Claiming verifies you work there and lets you manage how the brand appears; it is not a paid placement, and no brand can pay to appear above another.
Do athletes get paid for listing a brand? +
Not by Verus. Listing what you actually train in builds your media kit, which is the thing you send a brand when you approach them. Any arrangement after that is between the athlete and the brand — Verus does not take a cut and does not broker it.
Can a brand see who is training for a specific race? +
Yes. Every race page lists the athletes who have tagged it, with what they are chasing and how far away it is. That is the view a sponsorship manager actually wants: not an audience, a start list.
What is in an athlete media kit? +
Their journey, the races they have tagged, their promise-keeping record, the gear they use and how to reach them — on one page at becomeverus.com/{handle}/kit. It is generated from the profile, so it is current by construction rather than a PDF that went stale.
Start with the start lists.
Every race page shows who is running it. That is the view worth having.